Ph.D. student Jie Cai went to HICSS (Hawaii International Conference on System Sciences) to participate in the doctoral consortium and present his paper with Dr. Wohn on live streaming shopping.
Read his paper on live streaming shopping here:
Cai, J., & Wohn, D. Y. (2019). Live streaming commerce: Uses and gratifications approach to understanding consumers’ motivations. In Proceedings of the Hawaii International Conference on System Sciences (HICSS), pp. 2548- 2557 [pdf]
SOCIAL X LAB 